Mailchimp

Email marketing and automation for small businesses.

Category: Email Marketing

Best for: Small businesses building an email list and sending regular newsletters

Pricing: 500 contacts, 1,000 emails/month free · Paid from $13/mo

Assessment: Editorial assessment · score 4/5

Pricing not independently re-verified — confirm on the official site

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Overview

Mailchimp is the most popular email marketing tool worldwide. Send newsletters, automated sequences, and promotional emails to your customer list. Good free plan up to 500 contacts.

Why consider it?

Very generous free plan
Easy drag-and-drop email builder
Automation and welcome sequences
Landing page builder included
Detailed analytics

Pros

Very generous free plan
Easy drag-and-drop email builder
Automation and welcome sequences
Landing page builder included
Detailed analytics

Cons

Gets expensive as list grows
Free plan has Mailchimp branding
Limited automation on free plan

Who should use it

Small businesses building an email list and sending regular newsletters

Who should avoid it

Gets expensive as list grows

Ebenezer recommendation

Mailchimp fits small businesses building an email list and sending regular newsletters. Weigh the free/paid terms above and compare at least one alternative before you commit.

Alternatives

Brevo (Sendinblue)

Email and SMS marketing — better value than Mailchimp for growing lists.