WhatsApp Business

The free business app — professional profile, catalogue, and auto-replies.

Category: WhatsApp & Messaging

Best for: Any small business communicating with customers on WhatsApp

Pricing: Completely free app

Assessment: Editorial assessment · score 5/5

Pricing not independently re-verified — confirm on the official site

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Overview

WhatsApp Business is the free app version for small businesses. Set up a professional profile, add a catalogue, and use auto-replies. Used by 200M+ businesses worldwide.

Why consider it?

Free forever
Catalogue + auto-replies + labels
Business profile with hours and address
2 billion users already on the platform

Pros

Free forever
Catalogue + auto-replies + labels
Business profile with hours and address
2 billion users already on the platform

Cons

Limited to one phone number/device
No API access (need WhatsApp Cloud API for that)
Cannot send bulk messages beyond broadcast limits

Who should use it

Any small business communicating with customers on WhatsApp

Who should avoid it

Limited to one phone number/device

Ebenezer recommendation

WhatsApp Business fits any small business communicating with customers on whatsapp. Weigh the free/paid terms above and compare at least one alternative before you commit.

Alternatives

WATI

WhatsApp Business API platform — bulk messaging and CRM.