Tools / WhatsApp & Messaging / WhatsApp Business
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WhatsApp Business
The free business app — professional profile, catalogue, and auto-replies.
Category: WhatsApp & Messaging
Best for: Any small business communicating with customers on WhatsApp
Pricing: Completely free app
Last checked: 7 days ago
Affiliate link where applicable.
Overview
WhatsApp Business is the free app version for small businesses. Set up a professional profile, add a catalogue, and use auto-replies. Used by 200M+ businesses worldwide.
Why consider it?
- Free forever
- Catalogue + auto-replies + labels
- Business profile with hours and address
- 2 billion users already on the platform
Pros
- Free forever
- Catalogue + auto-replies + labels
- Business profile with hours and address
- 2 billion users already on the platform
Cons
- Limited to one phone number/device
- No API access (need WhatsApp Cloud API for that)
- Cannot send bulk messages beyond broadcast limits
Who should use it
Any small business communicating with customers on WhatsApp
Who should avoid it
Limited to one phone number/device
Ebenezer recommendation
WhatsApp Business fits any small business communicating with customers on whatsapp. Weigh the free/paid terms above and compare at least one alternative before you commit.